Wonderful Offline Marketing Strategies

With the online world becoming ubiquitous, we forget about the potential of offline marketing as a powerful tool to help us promote our business. Even if you’re an online printing company for example, you can still make offline marketing work for you. Here are some classic offline marketing ideas that can help even an online printer to generate leads:1- Put up posters and give out flyers to every store, post office, grocery, bank, school and library, or anywhere else you can think of. Be sure to be on the lookout for community bulletin boards. Just make sure that you include your website and email address in your contact information.2- Include order forms and tear-out reply slips in your print brochures and color catalogs. Put your online printing website address so they can browse your list in the internet. Be sure to tell them about your easy-order-process using your website.3- Talk to local businesses if you can post flyers in their windows. Leave your business cards with local business owners, especially near the cash register.4- If you’re in business, you do travel. Before you check out, be sure to leave your collaterals either with the front desk or business center. What one business owner did was to leave a few of his product samples with the housekeeper as a form of tip.5- Another marketer gave out small care packages and gave them out at exhibits and events, along with his flyers, business cards, order forms and a reply envelope.6- An online printer made bags of goodies and attached his business card to seal it. Every time he attended an event or a seminar, or when he talked to other people, he gave out the bags so they would remember him even after the conversation.7- What Avon did was to host house parties to introduce their products to their target clients. There were snacks and games during the party, and the guests were given discounts on their first orders. The prizes during the games were items from the Avon product list.8- Design flyers and insert them in the local newspaper, newsletter and magazines.9- Do a fundraiser. Communicate with local organizations and community groups. Offer them a certain percentage from the sale.10- Go to the YellowPages and put an ad under your group.11- Hire teenagers and students to deliver your flyers and catalogs door-to-door led light bulbs on weekends Motorcycle Goggles or after class.Finally, be sure to call your target clients and introduce your products and services. You can offer special discounts and free items if they go to your shop or make their first order.